Concept Design
With the question of "How might me make the H-E-B shopping experience feel more complete and more like a trip through the physical stores, we quickly iterated through a series of designs to prepare for our research sessions. Working alongside our research team, we assembled a panel of current Favor customers, H-E-B app customers, H-E-B instore shoppers, and other grocery app users.
Across 3 days, we completed an iterative design sprint to determine how people liked to shop, what they considered vital to the experience, and what were turnoffs for them. We asked how they shopped, when they shopped, inquired into their routines, and asked them to "build their own app", as well as rank a list of potential features.
Product Design
Insights in hand, we quickly iterated to create a "final" first version with plans to continue expanding and building on top of the initial release. Our team then spent the next 5 and a half months doing killer work to make our August deadline before the campaign released.
For our efforts, we saw a massive over 5% increase in average order value and our biggest AOV week ever. The number of orders have continued to skyrocket since, reaching record numbers every week since the launch.
