Web Design
The design language for the website underwent a wide range series of changes, originally meant to feel much more local, down to earth, and a little quirky to help start push the brand in that direction. After much discussion and some pivots in direction, we finally landed in a design that was more representative of the current, established brand language while still being a huge departure from the previous experience.
After the release we saw a request rate increase, an AOV increase, and a conversion rate increase across web users.
